RU

 World Class Alekseevskaya
World Class Alekseevskaya
Client:
World Class
Location:
14 Malomoskovskaya ul., Moscow, Russia
Area:
3800 m²
Project authors:
Boris Voskoboynikov, Maria Akhremenkova
Project group:
Andrey Koskov, Svetlana Gunina, Artem Vybornov, Maxim Frolov, Evgeny Nezamaykin, Pavel Surshkov, Olga Telpiz

An extended project of the World Class fitness clubs chain renewal first of all assumes the creation of a branded architectural style for the interiors of fitness clubs. Therefore, the architects considered the development of the conceptual matrix, which would be based on two principles: inalterability and adaptability. The basic idea was dynamics and movement. The arrangement of the interior space is based on the collision of two opposite principles and as a result energy is released. The colliding poles are represented by different colors and materials: white – plastic, viscous, anthropomorphic, feminine; and gray – concrete, heavy, brutal, muscular. Their interaction gives rise to red – energetic, pulsating, unifying. It fills the space with movement, metabolism, heartbeat, which is felt intuitively, and thus creates a tonic environment promoting activities in the clubs.

Status:
Implemented, 2019
Photos:
Sergey Ananiev, Alexey Narodizkiy
Address
107078, Moscow
Sadovaya-Chernogryazskaya 8, bld. 8
Vox architects