Poster-Rambler-SUP / united holding (PROFMEDIA)
9 Varshavskoe shosse, Moscow, Russia
5000 m²
Project group:
Boris Voskoboynikov, Maria Akhremenkova, Dmitry Ovcharov, Elena Potemkina, Viktor Kolupaev, Sergey Kurepin, Maria Nasonova, Margarita Kornienko, Oleg Sorokin, Daria Turkina, Elena Potemkina
Implementation, 2012

When creating the concept, the architects based their ideas on the nature of the company whose defining features are self-irony, awareness of the newest fashion trends, and at the same time unprejudiced attitude towards them, attention to ‘old things’ as a source of new ideas and trends. Each of the five floors was divided into zones, which interact both linearly and vertically. The nature of each zone was determined by the type of work and the function of each unit, by ceiling height, presence or absence of visible structural elements of the building, floor condition, views from the windows and individual planning solutions. In general, the space is characterized by active involvement and penetration of art – aesthetics of Duchamp, Gonzalez-Torres, Beuys, Christo, Boltanski, Prigov, Pivovarov, Kabakov, as well as work with stereotypical images of a commercial apartment, loft, chancery, club.

William Webster, Boris Voskoboynikov
107078, Moscow
Sadovaya-Chernogryazskaya 8, bld. 8
Vox architects