The concept of the project is inspired by the philosophy of Clever Park Development project — this is a kind of dream place to live, but accessible and close. The whole complex became a prototype of quality housing for Yekaterinburg, a place where a person wants to live, start a family, raise children. The sales office has become a point of attraction for new potential residents, a place where they feel comfortable and cozy, where they can make their dreams come true. A transparent volume, dissolving in the landscape, is attractive in the morning and in the afternoon. In the evening it resembles a warm fire place, while in the morning the sun reflects in its facades. In early evening the building practically dissolves in the pre-sunset colours reflecting the whole multi-colored palette of the sunset in the mirror facade.