Constantly generating new ideas is an integral part of an advertising agency life. This process requires internal tension, so the agency employees would like to see their office space as sparse as possible – like a white sheet. The office is located in the premises of a factory built at the turn of the 19th and 20th centuries. The architects offered an off-beat conceptual solution: the interior should look like as if all the material layers, accumulating here for many years, remained untouched, but before starting their new life in the office, they all have been painted white. Thus, the design was completely put outside the brackets – its “renunciation” revealed the advertisers’ professional weariness of brands, trends and everything that quickly becomes obsolete and gets out of fashion. To implement the idea, the historical masonry walls were cleared of the later cladding and the installations of original things of the previous centuries were scattered all over the place. Although in accordance with the designer’s plan all this has turned into a single sophisticated white form, there are bright-colored spots everywhere – eye-catching red objects and reserved blue surfaces emphasize key areas: an entrance hall, a transformable meeting room, a coffee point and a relaxation zone.